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24 Aug Posted by in Uncategorized | Comments

A Comprehensive Guide for Beginners to SEO Content Writing

A Comprehensive Guide for Beginners to SEO Content Writing

Copywriting has again transcended from its usual form and practices into the new internet era; Copywriting as utilized by the Professional SEO business is also known as Internet Content Writing, Web Content Writing, amongst other terms.

This article will try to tell you about the basics of copywriting and its advanced application on the SEO aspect. This article aims to provide the beginners in the Search Engine Optimization industry, an in-depth but friendly guide to seo content writing, as well as providing the more advanced copywriters with a guide to remind them of the several tricks they might have forgotten about the craft.

This guide shall be divided into the three parts of the copywriting process: the before, during, and after. This is the first part of the guide dealing with the things a copywriter must do BEFORE writing the copy. Succeeding parts shall be posted separately because of the size.

Before Writing

Before doing any writing you should first know the purpose why you’re writing that content. Your purpose should be clear and definite so no equivocation of ideas will exist that might confound your readers. Is the writing for sports? Is it for entertainment? Is it educational? These things should be clear on your mind before you write your copy, so a natural flow will exist as you write.

Another thing to consider is to know whom are you writing for and who are the people you wish to convey the message to? Knowledge of your audience will give you many benefits: people with different cultures only respond to a specific approach you use, technical terms would be very trivial when talking to beginners while spelled out and explained details would be very time consuming for experts. The internet is used by a vast network of people and your target may only comprise a very small minority. It is important that you address your target effectively if you want more conversions (making site visitors into customers) on your web site.

About the resources

Knowing the right information will certainly give you the right results. Knowing what people want and what they are searching for will be one of the keys to make it big in this business. One of the things that can help you acquire this information is through case studies, surveys and polls that can be found all over the internet. Most of these studies provide general demographic information about internet users. If you’re lucky enough (since it is discouraged), you might even stumble with information regarding the searching habits of different demographics.

Once you have decided to use particular information from the internet, make sure that it is from a reliable author or source. Incorrect and inaccurate data proliferates all over the internet and it happens that you may be misled by others to use them, so, see to it that the articles or studies you are about to use are made and conducted by certified educational institutions or known private companies so you will not have any problems about their authenticity.

Another effective source of information from the internet are pages which rank high among search engines especially those that are related to yours. Analyze and learn the effective things they have done to increase their PageRank and apply them to your work. You could also check out the pages of your top competitors, you might learn a lot from them but be careful not to copy their stuff as it is since they will be constantly checking out their competition. Copyright guidelines are finally catching up with those who replicate content, ending blacklisted by major search engines.

SEO forums are also helpful in guiding you about the latest trends in the Search Engine Optimization business. Experts usually crowd in these forums to discuss the tricks and trends of the business. Moreover, new updates and trends about Search Engine Algorithms and Technology can be found on these forums so it is highly advisable that you check out those forums. However, the forums might be a little too complicated for beginners as terms often become too technical to understand even by seasoned users.

About the words

Now let us go down to business! It is time to know what are the keywords and keyphrases you will use for your copy! The key words and phrases would be the ones that you will use and try to integrate throughout the whole copy. It would be the bait you place in the hook in order to attract and hopefully catch your potential customers.

First of all, you and your client should brainstorm together (face to face if possible) about the keywords and keyphrases you want to use for the copy. It is important that you brainstorm together so that you will be able to stay true to the brand and have an effective choice for use in the search engine optimization efforts. You could make use of different keyword tools found in the web such as Keyword Discovery, GoodKeywords, WordTracker, Overture, etc. (issues regarding their usability and effectiveness will be discussed separately). These tools can be downloaded or used directly over the internet should you choose to utilize it.

In choosing keyphrases or keywords remember to start with and use popular but “not-so-competitive” terms since it would be very difficult to compete with more established websites if you have just been starting. The above-mentioned tools will help you determine which key words or phrases you could use.

One word keywords are very difficult if not impossible to compete with as it would have a more general scope compared with keyphrases. For example, if you are trying to write content for a company selling educational toys, choosing a keyword like “toys” would be a stupid idea since search engines would give around one hundred million hits for that particular keyword, while changing it into keyphrase like “toys for students” or “educational toys” would only have hits of around five million. This means that the chance that a web searcher would actually go to your website would be 100,000,000:1 under the keyword “toys” while choosing the keyphrase “educational toys” means a chance of 5,000,000:1, greatly increasing your chance of being visited. Besides, customers are more likely to refine their searches since using or typing just one word searches would mean being bombarded with a lot of unwanted information than they need, costing more time and effort.

Your keywords should specifically target (1) the product or service that you are offering and (2) what people actually type whenever they use the search engines in looking for products and services like yours. A good example would be when writing content for a company selling kilns for bricks, you should not optimize for the keyword “kiln for bricks” if most people actually type “oven for bricks” when they are looking for such equipment. It is useless to optimize for the term kiln when most people opt to type oven since a few if none will be looking for the term kiln.

You should also identify and discover various words and terms which are closely related to your keyword or keyphrases. Some key-terms and keyphrases are so intimately intertwined with others that one group associates it with a particular field while another choose to associate it with something else. One good example would be Cosmetic Surgery. Cosmetic Surgery is a medical procedure, so, it can be regarded as something related with medicine and surgery, while it is also correct to say that it is related with cosmetics and beauty. Since the fields of medicine, surgery, cosmetics and beauty are popular fields, optimizing for both the cosmetic and the surgical aspect of the keyphrase Cosmetic Surgery would bring more keyword hits for searches from individuals of both parts of the spectrum.

Another thing to consider is to integrate local terminologies or equivalents of your products or services when optimizing with key words or phrases. An “elevator” in the US would be a “lift” in the UK, a “truck” in the US would be a “lorry” in the UK, and the list goes on. When trying to sell products or services for a huge demographically different society, you should optimize for both of the groups as each would tend to search for the more familiar local term. Better yet, you could create different sites for different demographic groups, replacing particular key words and phrases; enabling you to cater to both.

Moreover, it would be wise to consider placing regional information or regional key words or phrases. Integrating regional information along with keywords and keyphrases enables users who prefer more specified searches to visit your website. You would also benefit from the limited competition because of the more specified search. Most people looking for products and services in the internet would certainly prefer to find what they need locally, so adding local regional information would definitely be of great help to you and your potential client. Another benefit is that you could add another keyword, which is the regional information to your existing key word or key phrase. For example, instead of having just “plumbing services” add “Atlanta” before ‘plumbing services’. This would give you an edge over competitors as it would profoundly decrease your competition.

 About the content

Now that you have the key words and phrases you would need its time to plan about the general thrust of the content, on what the content should be like.

Generally, the main idea of writing content is for it to be able to provide useful information for visitors in your site. You are primarily writing for the readers, the human visitors of your site, and about the products and services that you have to offer. Secondary to that idea is to provide the search engines information so they could properly and accurately index your site according to its proper category, so anyone who wants to look for something in particular, through the use of search engines, would eventually find what he needs. In other words, your content should be both customer-oriented and search engine friendly.

In order to do that, you need to plan properly on how to do your copywriting. The whole text should be able to give them what they need and want to know about the products and services you have. Hence, it is highly advisable that you read a lot of information about the subject product or service before you write the actual copy. The goal is to become extremely knowledgeable about the product, so you can explore all the possibilities and play with its strengths and weaknesses and write everything that is needed.

One important thing to remember is to write content that is unique. Copying content is not only plagiarism and cheating but is also a serious offense that could cause painful penalties under existing Copyright laws. More and more Intellectual Property Rights watch dogs are reporting cases of content stealing and have gained some grounds over the years. Major search engines are now penalizing sites which illegally acquire content from other sources. Penalties include permanently putting sites under a blacklist, sort of a “permanent not to contact sites” for crawlers. Lawsuits and cases about web content writing are now increasing day by day, with more countries enacting laws on Intellectual Property Rights. The risks are just too great if you plagiarize and copy content. So make sure that you quote or place endnotes when you choose to use parts of other’s content.

And lastly, your content should be written in plain, simple, and natural language so as not to destroy the natural flow of words as you write. Highly technical words and terms should be reserved for highly technical discussions, and should be discouraged for everyday internet use.

 About the mood

You might be wondering what a section about mood is doing in a seo copywriting article, well, it certainly has a LOT to do about content writing. The mood of the reader would certainly affect the way he views a certain product or service. If you did not properly take care of the emotional side of your customer with your writing, consider him gone. Individual moods are affected by a lot of factors; although primarily it is internal, external factors could also affect his mood significantly and luckily what that individual reads is one of them.

First of all, you should be ‘in the mood’ for writing. Good copies are mostly written by writers who are either inspired or enlightened with what they are about to write. Content writers should make sure that they are in this special mood because the consequence of the opposite would be a very bad copy. A reader is also likely to be ‘drawn’ by an emphatic copy written superbly which would eventually end up making the reader get what you are offering.

One thing you could do to achieve that is to utilize emotional appeal to the reader. Try to integrate personal articles like “you”, “we”, and “us” more often; try to get your visitors as involved as possible. Avoid being too passive as it would prevent you from establishing a connection or a relationship with your target reader.

Keep your readers or customers engaged with your site. Make them think and interact by asking questions, giving riddles or trivia. All these create an air of friendliness for potential customers, and once you’ve made them comfortable reading, they are more likely to respond positively to you. As much as possible make them do all their transactions within your site, give out all the details about what you are offering so that can know everything they need to know. Trying to get online visitors ask questions and product or service information offline will be too cumbersome for them so be as accessible as possible.

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24 Aug Posted by in Uncategorized | Comments

Picking Keywords for SEO – A Different View

Picking Keywords for SEO – A Different View

The first step to developing any search engine optimization effort is picking keywords. The general consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here’s a different view.

Going Big…Going VERY Big

Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a few million competing sites? Well, me for one.

People that go for a keyword phrase like “for sale by owner” [2 million plus searches a month and KEI of 0.000000000…] are often dismissed as amateurs with unrealistic expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed…pure and simple greed.

Seo greed is arises when one achieves top listings in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you’ve conquered all the listings for “car for sale by owner.” Yes, it took 15 months, but the client is happy and so are you. Or are you?
After a few weeks, you start thinking, “Damn, I should have gone for the phrase ‘for sale by owner’ and the extra 700,000 searches a month.” You start getting visions of changing the site, but the anchor text in links and so on is already set. In the end, you feel dissatisfied because you want more, damn it!

A Different Approach

Okay, I am not advocating you throw competition analysis out the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you need short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted little seo soul. Don’t even try to deny it.

Here it comes…

I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool.

Throwing caution to the wind, I am even going to argue that…[drum roll]…you consider one-word keywords! I know… Blasphemy!…Insanity!…Stupid Moron…etc. But think about it. When you’ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them…even a few?

Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just make sure you also throw some “wishful thinking” keywords. If the optimized site survives for three or four years, you might just be thankful you did.

I’m off to optimize for the keyword “travel.” Lets see, Expedia is listed number 1 with a page rank of 8 and 67 thousand back links on Google.

Ha! Expedia I mock thee!

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24 Aug Posted by in Uncategorized | Comments

So you have a website, but can people find it?

So you have a website, but can people find it?

There are various ways of getting people to your website. One way is using print: business cards, letterhead, newspaper ads, and even billboards. While printing your business website on everything and anything is a good start, there are some additional, more important ways to increase your website’s prominence on the Internet. Because more people are using the Internet everyday a business must have a good Internet presence to survive. Sure, people still use the Yellow Pages, but more often than not they also (or only) check the web for the information they are seeking.

Search engines are the primary way to find information on the Internet. Approximately half a billion, yes billion, searches are done per day between the two search giants – Google and Overture. The way search engines operate is by searching the content of web pages for relevant phrases. Webpages are found by robots that crawl the web constantly looking for new and updated content. The search engines then use various algorithms to compile this information and deliver it as results for a keyword or keyword phrase which was typed into the browser. Although Google is the leading search engine using this method, there are “second level” engines doing the same thing. But for all intents and purposes, Google is the main focus as recent reports suggest that Google currently powers around 73% of all search engine results.

Along with free indexing search engines like Google, there are paid-inclusion and paid-placement sites offering a different way to get your website listed. These help to power the rest of the 500 million searches done everyday. Overture and its affiliates deliver the majority of paid placement results today. Paid-placement methods allow an advertiser to bid on keyword phrases to determine placement of their ad in “sponsored results” on sites that include Overture’s content. Advertisers are billed by the click, meaning every time a searcher clicks that link which came up as a result of a search, they pay the corresponding bid amount. This is where the term pay-per-click (PPC) was derived.

Paid inclusion is a bit different. Certain databases providing content to certain search engines require website owners to pay to have their website listed. The pages are found if they are relevant to a search. This requires a renewable annual fee. Any knowledgeable Search Engine Optimization (SEO) company will be able to get your website included in these important databases.

All three of these methods are important because they make up the majority of search results. However, SEO should be regarded as the most fundamental part of a website’s Internet presence. You may say that you are getting traffic to your website, but is everyone able to find it when searching for your products or services? Every website has a target audience and it is very important to optimize your website’s content for target phrases and search terms relevant to your products or services. This is the essential aspect of ranking. Google is constantly changing their algorithms to deliver more quality content and SEO companies are constantly working to keep up with these changes modifying pages and content to gain quality rankings. This is the main reason one should obtain the services of a SEO company. Most business owners are busy running their companies and have very little time to learn about website ranking. JAZ Design Co., LLC, a professional SEO Company, is familiar with the ever changing industry and able to help with your website SEO and managing PPC campaigns.

Ok, I made my plug, but here is some free advice: The first things to consider about your website are your target keywords and keyword phrases. Some questions to ask yourself: What is my product? How would I search for it? How would my friends search for it? (Ask them!) What will they expect when they find my website? And finally, how will they find your website if they don’t know the correct address? Maybe they have your business card and with your website address printed on it or maybe they took a wild guess and found it, but most of the time they’ve done a keyword search. The question is did they find you or your competitor? This is where an SEO company can make some valuable recommendations and get your website equipped to rank higher on the search engines.

This concept applies to regional companies too. As everyone continues to use the Internet more, they are turning to their computer when looking for local services. This aspect of the Internet is just starting to evolve and does still have a long way to go. Eventually, a business without a website will suffer even if it is only a local “mom and pop” store.

Your website will be found by its content and the robot’s ability to crawl the web, find your pages, and index them in their database. Many website designers neglect to utilize important ‘tricks’ causing pages never to be found. You may have good content, but if robots cannot index your website it will not be nearly as valuable. It is said that 20% of the pages currently published on the Internet are not indexed with search engines. This means most people never see them. For example, websites built with frames and ones built with a lot of fancy graphics or flashy multimedia will not be sufficiently indexed. It is the job and responsibility of website designers and business owners to make sure their websites are found. Of course there are some websites that we would not want anyone to find by doing a search such as personal sites and confidential business information. If this is the case, the responsibility also lies with the website developer to make sure these pages are not indexed. Various methods are used to keep parts of your website from being indexed such as special tags used in the code and/or password-protected directories.

To keep the Internet full of easy-to-find quality content, the publishers must take the responsibility for making it that way. Through experience and constant research, Get SEO Web Traffic ( www.getseowebtraffic.com ) can help your business develop an easy-to-find and successful online presence.

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24 Aug Posted by in Uncategorized | Comments

SEO Design Tips

SEO Design Tips

SEO is not just about keyword density and link building, it also has a lot to do with design and back-end programming. If your website design is not spider-friendly, it won’t get crawled and, naturally, you won’t rank for your keywords.

So it goes that the key to successful ranking is to be mindful of your designing and programming. In general, easy navigation and “crawlable” content or content that can be crawled by search engines are the keys to a successful SEO design.

Set-Up And Design

Search engine spiders cannot crawl websites with dynamic URLs. A dynamic URL has any one of these characters in them: ? & % + = $ cgi-bin .cgi

If your website has dynamic URLs, try submitting to the search engines the non-dynamic URLs that point directly to the dynamic page. If not, consider creating static pages on static URLs.

Frames

Search engine spiders do not do a very good job of indexing websites with frames, in fact, they’re very bad at it. Redesign your website to a simple HTML if topping search engines is your priority.

The problematic thing about frames is that search engine spiders do not see
“crawlable” content when they search frames.

Flash In Your Design

Flash elements themselves are not problematic. They only become problematic if they are not used properly (the SEO way).

Designing splash pages is one of the biggest SEO mistakes, precisely because splash pages aremade up almost entirely of flash. If you need to use flash, insert as much keyword-optimized text as you can and write a title and meta information in the source code.

Image Maps and Java

Use standard HTML hyper links to interlink your website pages. Site maps too should be created in standard HTML. Search engine spiders often get stuck in image map codes. Search engine spiders also cannot follow links in JavaScript.

When designing your website, don’t even think about going around search engines by using black hat techniques like cloaking a keyword spammed page with a very nice copy for website visitors to see. Using black hat methods is just good for the short-term, and you can actually get removed from Google’s index of websites if you do. Besides, there are times when visitors can actually see the cloaked content (spam and more spam) – not a very pleasant experience at all for your visitors.

The popularity of the search engines has made website design a continuously juggling act between keyword density and aesthetics and of ranking well with the search engines whilst holding visitors’ attention. On some sites where a flash design is more appropriate, website owners strike a compromise by designing a pure HTML version of the Flash website.

The rule of thumb in designing, however, is to always keep your visitors in mind   the search engines come in only secondary. After all, if it is not SEO, there are other ways to promote your website   like email marketing campaign, viral marketing, and launching a Google Adwords campaign. You can also write blogs and PR articles that have active links to your website.

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24 Aug Posted by in Uncategorized | Comments

Quality SEO Strategies

Quality SEO Strategies

SEO may not be that difficult, but it certainly is not easy either. If you want to rank well in the search engines there are some rules that you need to adhere to. When it comes to ranking well in serps the common perception is that MSN is the easiest followed by Yahoo and then Google. The thought is that Google places too much value on older pages. That means that even if your website has a lot of relevant content it may not rank in the top ten for your main keyword.

All right, let’s get to the point. The first thing you need to work on is links. You need links and lots of them coming from sites that are relevant to the content on yours. For some search engines relevancy does not matter as much as others, but for Google is matters big time.

Now where are these links going to come from? That is the question. They can come from quality web directories, article directories or from other sites that relate to your niche. You gain the relevancy in directories by submitting to the most relevant category to your website. With directories you should be careful of any site that has more than 20 outgoing links listed per page, displays excessive ad-sense or banner ads. Plus some other more advanced items to look for in SEO enhancements, unique on-site content and additional features.

You can also receive back links by writing and publishing relevant articles on article directories. Make sure that you include keywords that you are targeting within the article itself. When writing the article keep it on point and have fun with it to make it something people want to read. You can use examples to make your points and bring more credibility. Most of all include the link back to your website within the author resource box. Without that the whole process is kind of pointless. Once the article is written search for some article directories and start submitting.

Reciprocal linking is not recommended as Google frowns on this activity. Excessive reciprocal linking could result in punishment in the search engines or even banning. If you take part in this activity do so with moderation and extreme care. Three way linking was developed to get around being able to detect the link exchanges, but Google claims to be able to find those kinds of reciprocal linking activities also. Frankly with the minimal reward of reciprocal linking the risk is too great.

Good optimization for search engines will take time. It does not happen overnight so prepare for a consistent hard approach to it. There is a certain amount of enjoyment in achieving goals and modifying strategies as the search engine algorithms change. Keep in mind that if you focus on Google the rankings in the other search engines should also follow.

SEO does not have to be expensive, but it will take an investment of some part from you. Either money or time, if you choose to go low budget be prepared to invest your time.

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24 Aug Posted by in Uncategorized | Comments

Build Your Website to Be Seen

Build Your Website to Be Seen

When you are building links to increase your website popularity, whom do you link to? The question of where to link to increase ranking can be confusing. Logical thinking is needed to achieve link popularity in a natural way. Yes, indeed, Google page rank should come first and foremost. Page rank is part of the algorithm of Google’s ranking in the search engine results. Other search engines use link popularity in their algorithm to evaluate your website as well. But page rank is only one of the 100 plus criteria Google uses to evaluate your web pages. Use the idea of page rank as a “tool” to help make decisions, there’s no need to live and die by the results. Link popularity itself is merely one-way to improve your ranking.In fact, there is a general fear of reciprocal linking to websites who inadvertently link to a “bad neighborhood” with penalties or page rank zero, passing on problems to you. Use your common sense. Is this a website you would want to visit or your visitors would want to visit? If the answer is no or you can’t tell what the subject of the site is, make a note of it and keep looking. A website full of links with little content doesn’t “make sense” because what benefit is it to you or your visitors? Of course you are going to link to your partners in business or maybe the small website that is doing a bang up job of selling widgets and providing widget information.

The idea of acquiring link popularity by linking back and forth to other sites to boost your popularity artificially is a popular method. But is it of value to your website? Ask yourself: Would you link to this site if link popularity in the search engines didn’t matter? Would your visitor care about this link or find it helpful? Does the website have good content? Is this an opportunity for you to publicize your website by being listed there? Will this link cause you to spend a great deal of time worrying about it?
Is the link “just a link” or do you want a link from any site whose visitors care about what you have to sayIt makes sense to list your website in the search engines and directories. In fact, one-way linking, such as listing your site in directories, is a good way to improve your link popularity naturally. Well, you say to yourself, of course I’ve done that. Besides the major directories, what else is out there? You’d be surprised at the amount of good secondary and specialty directories that drive traffic. Some even specialize in a topic – maybe your topic. If you have a product to sell, look at who your competitor is linking to. Search for directories and business sites on your topic. Look for websites that talk about the widgets you sell and see if they accept submissions to their directory listings in the category for widgets. Do they accept original articles, product reviews, press releases or white papers about widgets? If so, submit your topical articles and watch your link popularity rise naturally. With your good content on other websites as well as archived on your own website, there you have it, links pointing back to your website.

Finally, enhance content stick-ness and optimize your web pages using proper keywords in your site to develop your website so once your visitors arrive, they will want to stay. The World Wide Web uses linking to connect us all. By using hard work to create a quality website and common sense when linking you can stop worrying and start succeeding in internet marketing attempt.

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24 Aug Posted by in Uncategorized | Comments

How To Become An SEO Ninja

How To Become An SEO Ninja

Every website listed in the search engines has a position, or ‘ranking’, and each one of these rankings can change very quickly, in some cases as often as weekly or even daily. One day your website’s in a good position, then the next you’re wondering what happened to it. Staying on top of this situation is a must for any SEO professional   you need to become a search engine ninja. If that’s what you want to do, then you need to keep these things in mind at all times:
1. Good SEO requires frequent updates and ranking checks.
You might have a good spot today, but all it takes is for a few new sites to open, and before you know it you’re back down at the bottom. If you pay attention to your rankings, then you have a shot at fixing things that go wrong before your rankings fall too far.
2. You should check all your links weekly to make sure they work.
Maintain high-quality, relevant reciprocal links and check them weekly to make sure they’re working. Remove any dead links, as search engine crawlers may mark you down if they find them on your site.
3. Tweak and assess your website on a daily basis.
You need to continually assess and tweak your listing to keep your site in its proper place   that is, at the top. This ensures that your site is in the best position possible, and helps you keep your competitive edge.
4. Maintain the content on your website.
Update your content weekly at the very least, to make sure that search engine crawlers come back frequently. Even the smallest changes will be picked up on by the search engines and will help to maintain your ranking. If you can’t write, find someone who can: you need content.
5. Keep up-to-date with the latest developments in SEO.
If you can’t decide what you should be doing or you don’t want to keep up with SEO on your own, you could consider hiring a specialist. Consulting with an SEO specialist will still allow you to make your own changes to your website and learn which things work best, but you’ll have someone to answer your questions if you need them.
You should review your SEO techniques at least every few months, to see how the algorithms have changed and to devise new plans and strategies for increasing your rankings based on those changes. Any SEO ninja will tell you that there are only really two major search engines that you need to worry about: Google and Yahoo. You can do well even if you only have the time or energy to focus on these two engines. Being an SEO ninja is hard work, but it can be very rewarding if you’ve got the dedication for it.

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24 Aug Posted by in Uncategorized | Comments

5 Reasons You Need An Seo Consultant

5 Reasons You Need An Seo Consultant

There are many reasons your website needs a search engine optimisation (SEO) consultant to help your website achieve more.

Many people will try and go it alone in the search engine optimisation process and in the majority of cases this is an erroneous decision and does not get yield the results for your website within the search engines that a seo consultant could get you.

If you are seriously looking at doing your websites optimisation yourself you need to ask yourself the following questions:

1.How precious is your time?

As a business owner your time is very precious and is not normally best spent trying to optimise your website, it is normally better spent running your business. Many website owners believe that they will save money by optimising their own website but this rarely turns out to be the case. Search engine optimisation is a time consuming and complex process and should not be underestimated, and after all if you are investing all of this time trying to be an seo consultant and optimising your website, who’s running your business?

2.Do you have the skills?

Optimising a website is a complicated process and not something that can just be picked up and learnt in 5 minutes. There are hundreds of criteria that the search engines will use to analyse websites and a good SEO consultant will be familiar with all of them.

3.Can you get it right?

This is where most diy’ers get is wrong and getting it wrong when it comes to search engine optimisation is a big problem. Every good SEO consultant knows that there are certain pitfalls that must be avoided at all costs. If you do not know what you are doing and make the mistake of falling foul to one of those may pitfalls then your website can go from hero to zero and then your website ends up banned from the search engines.

4.Aren’t you biased?

Most website owners are biased and believe they know best when it comes to their website but this often leads to many problems including the age old problem of not being able to see the wood for the trees. One of the main problems comes when choosing keywords as the keywords people search for are normally not the keywords website owners believe them to be. An SEO consultant knows this and will ensure the right keywords are used and not ignored.

5.Can you keep it up?

Search engine optimisation is an ongoing process of testing, measuring and optimising. It is not something that can be done once and left alone so you need to ensure you are in it for the long term.

The bottom line is if you are serious about your business and your search marketing campaign then you need an experienced SEO consultant.

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24 Aug Posted by in Uncategorized | Comments

Choosing The Right Keywords

Choosing The Right Keywords

Internet marketing and search engine optimization hinge on knowing what keyword or keywords web search surfers are searching for on the web. By doing extensive keyword analysis you can zero in on the best keyword terms to use when setting up pay per click advertising, writing keyword articles, and optimizing web pages.

Not only is it necessary to know what keywords are searched for the most but also how many times particular keywords have been searched. There are a number of effective tools available for keyword analysis and keyword suggestion.

Yahoo Search Marketing

Yahoo has an excellent tool for helping webmasters and Internet marketers determine what keywords people are searching for on a monthly basis. This tool, located at http://searchmarketing.yahoo.com/srch/index.php is powered by Yahoo Search Marketing that was previously known as Overture.

Wordtracker

One of the more popular tools for doing keyword research is Wordtracker.
WordTracker can be found at http://www.wordtracker.com/. Keyword results provided by Wordtracker are compiled from Dogpile and Metacrawler. Wordtracker is not free but with the ability to do targeted keyword research the results can quickly pay for the software.

Once you have done some preliminary research you will need to decide which keywords or keyword phrases to target in your Internet marketing campaign. It is best to choose keywords that have a good amount of traffic without too much competition for placement.

For example, let’s say you are marketing a variety of photography books and you search on photography only to find that it had more than 1,000,000 searches last month. The competition for placement with this keyword is probably going to be pretty tough. Try researching on more targeted phrases such as nature photography, landscape photography, photography books, etc.

You will likely find that these terms have less monthly searches and much less competition. There will be a lower search to competition ratio. Generally, a keyword with 30,000 to 50,000 monthly searches is going to be one that you can compete for in terms of placement and being found on the search engines. Instead of spinning your wheels marketing for those who are searching for photography instead create multiple campaigns that market to more targeted keyword phrases.

You can evaluate the search to competition ratio by taking the number of searchs of a particular keyword and dividing by the number of web site which return for that keyword when searched. The higher the number the better. For example, if you have a keyword that is searched for 100 times in a month and when you search on that keyword you return 1000 results then the ratio is 100/1000 or 0.10. If you have a keyword that is searched for 100 times but there are 10,000 search return results then the ratio goes down to 0.01. The larger the ratio the better in terms of your ability to be competitive.

Finding the best keywords to use in your web site promotion is vital to effectively driving targeted traffic to your web site. Take the time to find out what people are searching for and your efforts will pay off in terms of traffic and sales conversion.

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24 Aug Posted by in Uncategorized | Comments

Create a Buzz in the Internet through Search Engine Marketing!

Create a Buzz in the Internet through Search Engine Marketing!

Search engine marketing simply means promoting a site online. In this internet age there are numerous online sites for various products and services. Simply having an online site will trim down your site just to me a mere presence in the World Wide Web.  Websites must have appropriate publicity to make new sales and profit through these sales. There are a number of successful search engine marketing strategies that can help your business grow by leaps and bounds.

There are many advantages of using search engine marketing for your online site. Search engine marketing strategy is cheap compared to any other forms of marketing strategy. You have the option of spending less and earning more through this type of marketing. Another major benefit of this marketing strategy is that the advertisement for your site will be running for 24/7 throughout a week, month or year. Search engine marketing is very essential as search engines decide on the public pattern of online shopping.

A recent study undertaken by a leading research agency shows that 90% people make use of search engine to find information for products online. Major search engines like Google give page ranks to sites to measure their importance for online users. Different elements of designing and other things are taken to consider in determining the relevancy of a website. These findings have made search engine marketing all the more important for a website.

Search engines make use of spider programs to search a website. Spider program is used to gather all sorts of information about a site. Some of the information gathered by the spider includes instances of the site being uploaded, presence of links and the type of links, age of the site and such other things. Google gives page ranks to sites on a scale of 1-10 with 10 being the highest ranking for a site.

Pay per click is another tool used for search engine marketing. In pay per click, you can put up your site for advertising in a search engine or search engines can put up some ads in your site for generating traffic. This is a good way for making your site visible online and also earning revenue through pay per click. If a site advertises directly on a search engine, it can be awarded higher search engine rankings.

One more strategy of search engine marketing is to create a buzz about your site in the internet. This can be done by making your site visible everywhere in the World Wide Web. For this the link to your site can be put on discussion forums and articles written for promoting your website. This is one way of bringing traffic to your website.

The content of your website is another factor which helps search engines in determining the relevance of your site in the internet. The content of your site must be updated regularly with all the relevant information. Remember there are different types of visitors to a website. Content must cater to the needs of one who is looking out for brief information and also to the one looking for in depth details about a product and service.

Search engine marketing is a difficult task. It is best to get professional service to market your site to search engines. There are many Search Engine Optimization companies that are capable of undertaking search engine marketing in a professional way. Adopting the proper search engine marketing strategy will surely spell profit for your online business site.

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