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24 Aug Posted by in Uncategorized | Comments

Choosing The Right Keywords

Choosing The Right Keywords

Internet marketing and search engine optimization hinge on knowing what keyword or keywords web search surfers are searching for on the web. By doing extensive keyword analysis you can zero in on the best keyword terms to use when setting up pay per click advertising, writing keyword articles, and optimizing web pages.

Not only is it necessary to know what keywords are searched for the most but also how many times particular keywords have been searched. There are a number of effective tools available for keyword analysis and keyword suggestion.

Yahoo Search Marketing

Yahoo has an excellent tool for helping webmasters and Internet marketers determine what keywords people are searching for on a monthly basis. This tool, located at http://searchmarketing.yahoo.com/srch/index.php is powered by Yahoo Search Marketing that was previously known as Overture.

Wordtracker

One of the more popular tools for doing keyword research is Wordtracker.
WordTracker can be found at http://www.wordtracker.com/. Keyword results provided by Wordtracker are compiled from Dogpile and Metacrawler. Wordtracker is not free but with the ability to do targeted keyword research the results can quickly pay for the software.

Once you have done some preliminary research you will need to decide which keywords or keyword phrases to target in your Internet marketing campaign. It is best to choose keywords that have a good amount of traffic without too much competition for placement.

For example, let’s say you are marketing a variety of photography books and you search on photography only to find that it had more than 1,000,000 searches last month. The competition for placement with this keyword is probably going to be pretty tough. Try researching on more targeted phrases such as nature photography, landscape photography, photography books, etc.

You will likely find that these terms have less monthly searches and much less competition. There will be a lower search to competition ratio. Generally, a keyword with 30,000 to 50,000 monthly searches is going to be one that you can compete for in terms of placement and being found on the search engines. Instead of spinning your wheels marketing for those who are searching for photography instead create multiple campaigns that market to more targeted keyword phrases.

You can evaluate the search to competition ratio by taking the number of searchs of a particular keyword and dividing by the number of web site which return for that keyword when searched. The higher the number the better. For example, if you have a keyword that is searched for 100 times in a month and when you search on that keyword you return 1000 results then the ratio is 100/1000 or 0.10. If you have a keyword that is searched for 100 times but there are 10,000 search return results then the ratio goes down to 0.01. The larger the ratio the better in terms of your ability to be competitive.

Finding the best keywords to use in your web site promotion is vital to effectively driving targeted traffic to your web site. Take the time to find out what people are searching for and your efforts will pay off in terms of traffic and sales conversion.

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24 Aug Posted by in Uncategorized | Comments

Create a Buzz in the Internet through Search Engine Marketing!

Create a Buzz in the Internet through Search Engine Marketing!

Search engine marketing simply means promoting a site online. In this internet age there are numerous online sites for various products and services. Simply having an online site will trim down your site just to me a mere presence in the World Wide Web.  Websites must have appropriate publicity to make new sales and profit through these sales. There are a number of successful search engine marketing strategies that can help your business grow by leaps and bounds.

There are many advantages of using search engine marketing for your online site. Search engine marketing strategy is cheap compared to any other forms of marketing strategy. You have the option of spending less and earning more through this type of marketing. Another major benefit of this marketing strategy is that the advertisement for your site will be running for 24/7 throughout a week, month or year. Search engine marketing is very essential as search engines decide on the public pattern of online shopping.

A recent study undertaken by a leading research agency shows that 90% people make use of search engine to find information for products online. Major search engines like Google give page ranks to sites to measure their importance for online users. Different elements of designing and other things are taken to consider in determining the relevancy of a website. These findings have made search engine marketing all the more important for a website.

Search engines make use of spider programs to search a website. Spider program is used to gather all sorts of information about a site. Some of the information gathered by the spider includes instances of the site being uploaded, presence of links and the type of links, age of the site and such other things. Google gives page ranks to sites on a scale of 1-10 with 10 being the highest ranking for a site.

Pay per click is another tool used for search engine marketing. In pay per click, you can put up your site for advertising in a search engine or search engines can put up some ads in your site for generating traffic. This is a good way for making your site visible online and also earning revenue through pay per click. If a site advertises directly on a search engine, it can be awarded higher search engine rankings.

One more strategy of search engine marketing is to create a buzz about your site in the internet. This can be done by making your site visible everywhere in the World Wide Web. For this the link to your site can be put on discussion forums and articles written for promoting your website. This is one way of bringing traffic to your website.

The content of your website is another factor which helps search engines in determining the relevance of your site in the internet. The content of your site must be updated regularly with all the relevant information. Remember there are different types of visitors to a website. Content must cater to the needs of one who is looking out for brief information and also to the one looking for in depth details about a product and service.

Search engine marketing is a difficult task. It is best to get professional service to market your site to search engines. There are many Search Engine Optimization companies that are capable of undertaking search engine marketing in a professional way. Adopting the proper search engine marketing strategy will surely spell profit for your online business site.

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24 Aug Posted by in Uncategorized | Comments

Search Engines

Search Engines

Run a look for on any of the 200 significant search engines, and the results will come up in similar purchases on quite a few of them.  How a website owner/operator gets their website to the top of a record is called Search Website Search engine optimization, or SEO.  Enhancing a website includes many of the same techniques, whether the aim is to boost for For each, Google, Ask Jeeves or others.  There is a record of what not to do as well, and that record is appropriate to all applications, as it mostly is the term for techniques and hackers greedy developers use to try to technique the applications.  These type of webpages usually get eliminated by computerized resources and don’t usually last very lengthy, so they are not suggested to hassle with.

Website optimization begins with material.  If the material is unrelated, the website will not last lengthy in the positions, no matter how many keywords and terms are involved.  The best way to get appropriate material is to get an professional to create the material.  Common material may be more friendly to newbies, but in the look for engine optimization field, material is what is going to keep guests returning and website owners connecting to the site.  Many search engines use weblink surfaces to position websites.  If enough people like and value the website, they will weblink to it from their own website as an example of professional help for guests looking for more details than they can offer, or are willing to offer.  Often, general-interest websites will weblink to professional websites, thereby also driving their own traffic up as the initial website to those professional websites and improving their own positions in the optimization results.  The excellent of the websites connected is also a significant component in the positions, as excellent websites such as Ms and Google are going to be more effective “heavy hitters” than a weblink to Bob’s House of Website Enhancing.

When the material is being created, keywords and terms are the “anchors” that search engines connect onto, but just stuffing your material with keywords and terms threats being ignored as a trash website, as many spammers merely complete a web page with keywords and terms, expecting to connect anyone searching for anything.  These type of webpages are usually eliminated quickly, but they are available however.  Particular keywords and terms are the key–instead of Search Website, use Search Website Search engine optimization for Google, or blends of the key terms or terms.  Search engine optimization for Search Search engines in one area, then Enhancing for greater Search Website positions in another improves the possibilities of a motor position your website material a little greater than it may have otherwise.

The recommendations for material also go for Meta data such as the name.  Title is very essential, as it is one of the larger areas for a motor to capture, as well as the connect that attracts a reader in once the positions have been shown.  A suggested length is 50-80 figures (including spaces), with keywords and terms situated near the beginning in case the window is resized on the screen.  A excellent example would be “Search Website Search engine optimization recommendations for Google”, instead of “How to do essential SEO for websites.”

Search Website Optimization–what to avoid:  Don’t use huge post of keywords and terms without appropriate content–you may be marked as a spammer and penalized off the engine(s) you’re trying to climb up.  Stay away from pop-ups, extreme loading time (by keeping the site clean and using fast web host servers), and lots of display cartoon, as this needs time to complete and also discounts the legibility of the website.

More specific details can be found by entering Search Website Optimization into any significant look for engine like Google or Google and following the hyperlinks.  Good luck!

© 2006, Wholesale Pages UK. All rights reserved.

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24 Aug Posted by in Uncategorized | Comments

10-step Guide to Get Links to Your New Website

10-step Guide to Get Links to Your New Website

If you are the webmaster of a newly launched website, or if your website lacks the popularity it deserves, you should have a look at the following 10-step guide, which will show you how to get valuable links and improve your traffic levels and overall site popularity:

1. Use the full power of automated link management websites and directories. This is the easiest and most effective way of getting links to your website. Some great resources to start linking to other websites, go to:

2. Place a link or invitation for potential link partners. There are many webmasters who visit related websites and some of them might want to link to you. Make sure to offer them an easy and quick solution to initiate the link exchange.

3. Use high authority websites like Wikipedia to generate traffic and increase your website popularity. Remember that quality is king on such websites, so don’t try to spam them or find quick solutions. Become part of the community and your links will be more than welcome.

4. Become a part of the blogging craze. Create your own blog (you can do that for free with services like Blogger or Word Press) and start posting on other blogs. Try to include a link to your website where the context allows it. Blog posting is effective and has the potential to send hundreds of visitors each week with only a few well written comments and some subtle links.

5. Join a few forums related to the topic of your website and become an active member. Try to create the exact same user name and password for more forums, so that you can manage your posts and memberships better. Some forums don’t allow you to place links in your messages   unless they are really valuable forums try to avoid them as they will bring little benefit.

6. Post on groups and other online communities.

7. Use social bookmarking websites such as Digg.com or furl.com to generate interest in your website. The more interesting the content of your pages is, the more credit you will get from the people who determine the placement of your links.

8. Yahoo Answers is another interesting source of traffic and links. Make sure to become a real contributor to the program, not just someone who places a link without any real content.

9. Offer something of value for free to your visitors or newsletter subscribers. This will generate a viral effect in which visitors tell their friends about your website. This will lead to increased traffic, plus it will let more webmasters know that you exist, increasing the chances of a link exchange.

10. Use the full power of article submissions. This is another viral marketing tool that has the potential of generating more and more incoming links towards your website as the articles you submitted get republished on blogs and websites. You may want to register with some Ezines and directories to submit your article for inclusion, such as:

Article submission can be tedious, which is why you may want to consider an automatic article submitter. It will submit one article to over 30 directories in half an hour. To watch a video on how to accomplish this, go to:

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24 Aug Posted by in Uncategorized | Comments

A Plan For Writing SEO Copy

A Plan For Writing SEO Copy

The introduction of a simple three-step plan that can be used as a strategy for initiating an SEO copywriting campaign.

As with anything in life, having a plan before you start SEO copywriting is a good idea. It is not a good idea to just sprinkle keywords throughout your website all willy-nilly. You need a strategy for accomplishing the best written search engine optimized paragraph or article possible. This is possible as long as you have a bit of a plan.

It should go without saying that you will avoid writing solely for the search engines. This is difficult when you have a whole handful of valuable keywords but humans should come first when it comes to making your website content easy to understand.

First of all choose your keyword phrases before you start writing, as they will have a direct impact on the theme or the focus of the page or paragraph. Restrict yourself to only using about three to four keyword phrases per paragraph to make sure that humans will be able to read it. Don’t try to write the article first and put in the keywords afterwards.

Secondly make sure that you have at least 250 words worth of search engine optimized copy on each web page. This allows you enough space to get your message across while at the same time have enough copy to attract the search engine spiders.

Thirdly make sure the copy sounds natural. Nobody will read copy that sounds forced or stiff or that is crammed with awkwardly placed keywords. One way to get into this habit is to keep your keywords in mind before you start generating the copy. This can help keep your keywords from being obtrusive.

Following the above three steps is a good way to keep the writing of your SEO copy free of self-sabotaging elements as well as get the job done efficiently with a clear plan in mind.

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24 Aug Posted by in Uncategorized | Comments

Blogging – Why It Works So Well For SEO

Blogging – Why It Works So Well For SEO

Blogging is one of the most efficient ways to increase your website rankings on search sites like Google and Yahoo. Blogging refers to posting your website links to blog sites in order to increase your website rankings. Blogging work best for the SEO as it is the one of the most effective tools to make your website popular amongst the people. If your website is more famous it will generate more revenues as more and more people will visit your site.

You can follow these simple rules for SEO and your blog will definitely rank much higher in search engines. You should use your primary keyword most often in your blogs. The URL that you post on the blogs should contain a primary keyword to optimize your website. You can also use the main keyword in sub domains to get better results. In case your website is about automotive parts then you can use the keywords “Automotive Parts” in your website. Also it is necessary to use your main keyword in the title of your posts and the titles of your web pages. Also use the main keywords and key phrases in your H1 and H2 headers to make them more searchable.

Next you can use your secondary keywords in the body of your post in the blog. The more times the keywords are found in the webpage or post, the better are the chances of the search engines will be able to pick up the keywords. However it should not look like spam. You should refrain from posting the same keywords again and again in the same post as then Google will ban your site for some time and your rankings will fall drastically.

You should also use your primary and secondary as much as possible in the anchor texts for linking the text to other blog sites or other blog posts. Also make every effort to make your site easier for search engine to track. Also it is very much necessary to make your navigation bar of the whole website on every page of the website. All your previous posts should be linked to all pages so that they can be easily searchable by search engines.

You should also create back links to your website on as many blogs as possible. This is because it will help a lot in getting the rank of your website higher in the search engine pages. The more links you have created the higher will be the rank of your website on search engines. You can get back links to your website is to submit your blog and RSS feeds to as many blog search engines and blog directories as possible. Exchange your links with other blogs and network with as many people as possible on the blogs. If you find any interesting information on a blog then don’t forget to link it. The track back will become a link to your blog after some time. In the end to optimize search engine results for your website you should update your blog frequently.

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24 Aug Posted by in Uncategorized | Comments

7 Search Engine Optimization Strategies That Wor

7 Search Engine Optimization Strategies That Wor

The Internet becomes even more pervasive, the importance of search engine optimization continues to grow.You can make the most of your Internet marketing efforts by following the same steps that top ranking sites do for improvinge their rankings.You may think that top ranking sites have to spend lots of money to get there.The truth is that sites who come out on top, follow some basic search engine optimization guidelines.These guidelines are easy to follow and often cost little or nothing to put into practice.
1. Manually register your site with DMOZ, also known as the Open Directory Project.The Open Directory Project is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors and feeds other leading web directories.
2. Manually submit your site to Google.If you’d like to wait, Google will eventually spider your site and return it in search result listings related to your site name and keywords.However, this may take some time.For faster inclusion, visit Google and submit your site manually.
3. Purchase a listing with Yahoo! Directory Submit.Yahoo! like Google provides many search products.However, Directory Submit is essential for any business on the web. For a fee of $299 Yahoo! will include your web site in their directory that fuels websites like Yahoo!, MSN and AltaVista.
4. Make sure you are using keywords with a high KEI.This measure takes into consideration both the popularity and competitiveness of your keywords.By focusing on keywords with a higher KEI, you can optimize your chance for search engines to select your site for keywords at little or no expense.
5. Engage in a link building campaign.The more links you have to your site, especially if they have a high Google Page Rank, will signal Google and other search engines that your site is important.A great way to do this is through article submission or affiliate programs.
6. Make your site easily to crawl.Search engine do not like dynamic pages.Although this is changing with the advent of Google Site Maps, it is still important to ensure that all search engines can easily traverse your website.Make sure to use HTML coding and avoid dynamically created pages.
7. Be patient.Once you follow these suggestions, allow search engines time to re-index your site.In the Internet age, we’re looking for instant results.However, it does take some time for all of your search engine optimization techniques to take hold. By implementing the suggestions we’ve discussed in this article, your search engine optimization efforts can generate positive returns.As the world of search engines continue to evolve, it’s important to learn about the latest techniques and requirements for improving search engine results.Continue to focus on SEO.If you do, you’ll find yourself at the top of the rankings!

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23 Aug Posted by in Uncategorized | 1 comment

Hello world!

Hello world!

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

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